PROJECT OVERVIEW
Flimo is a movie ticketing app, where users can able to book their favorite movie tickets via online, where the theaters nearby users' locations. The main difference from other booking apps, where users can place an advance order for their snacks and beverages through the app.
The idea of this project is to improve the movie booking experience, make it seamless and enjoyable to users.
The Bharatiya Janata Party is the world's largest party in terms of primary membership. The 14th and current Prime Minister of India Narendra Modi is also a member of the Bharatiya Janta Party. In 2015, Narendra Modi launched the Digital India Movement to make the country digitally empowered in the field of technology.
The aim of this project was to solve the problem of large group communication and work management for BJP members through an app.
ROLE & DURATION
UI/UX Designer
User Research, Interaction, Visual design, Prototyping & Testing
Dec 2021 - Feb 2012
The Problem
Currently, users can able to search for the movie they want to watch, but they don’t search what movies are screening at their available location and time.
For eg : They are two types of movie watchers, the one who already planned what to watch and find the time to watch the particular movie, while the other one has time but doesn’t know what to watch at that specified time.
Currently, users can able to search for the movie they want to watch, but they don’t search what movies are screening at their available location and time.
For eg : They are two types of movie watchers, the one who already planned what to watch and find the time to watch the particular movie, while the other one has time but doesn’t know what to watch at that specified time.
Problems from existing app
• Users don’t have any options to book their snacks along with tickets.
• Users don’t have any features to see reviews about the theaters.
• Users can’t able to see other options like availability of parking lot, and others for the theater where they book tickets
• Users don’t have any options to book their snacks along with tickets.
• Users don’t have any features to see reviews about the theaters.
• Users can’t able to see other options like availability of parking lot, and others for the theater where they book tickets.
Solutions
Design a user-friendly app, with a new flow. Where users can able to book their tickets quickly and easily, adding new features to solve the above problems mentioned.
Design Process
User Research
Primary Research : Information from direct interaction with user, like interview, survey etc
First I conduct user interviews with ‘ real users who mostly use the online mode to book the movie tickets’, I empathize with 5 users (movie buffs) who are love to watch the movie in theater experience and I interacted with them and get info like what are the issues they face while booking tickets via online, what are features they feel to have in the future.
Secondary Research : Information from books, articles or journals
We analysed industry reports and other public research studies in event and concert industry (software and otherwise).
Pain Points
After conducting User interviews, contextual inquiry and analyzing the gathered data, I was able to categorize the pain points into these 3 categories
User Personas
The research made it evident how different users would use the app differently. To cater to this, I categorized them into three user profiles based on their goals and tasks
The research made it evident how different users would use the app differently. To cater to this, I categorized them into user profiles based on their goals and tasks
Journey Map
Mapping Naveen's user journey helps to find the way how to reach their goal in this movie ticket booking scenario
Click to see full size image
Competitive Analysis
Here we analyzed leading competitors in the market in online movie ticket booking apps and sites and categorized them into two types.
User Flow
User Task : Use flimo app to book movie tickets and make an advance order for snacks easily and quickly
Information architecture
Paper Wireframe
Taking the time to draft iterations of each screen of the app on paper ensured that the elements that made it to digital wireframes would be well-suited to address user pain points. For the home screen, I prioritized a quick and easy booking process to help users save time.
Digital Wireframes
As the initial design phase continued, I made sure to base screen designs on feedback and findings from the user research.
Usability Study : Findings
We conducted an “ unmoderated usability ” study with 5 participants and gathered the data and prepared these insights.
Here is the deatiled usablity study reports
Usability study: Interations
Early designs, home page have a movie list one by one going down, but during usability study user’s don’t like the long scroll the choose the movie, so we re-designed into cards with category of movies
Style Guide
High fedility screens
The final high-fidelity prototype presented cleaner user flows for book movie tickets and checkout. Some new features are also added which is not available in competitor's application but users need that.
Key Mockups
Accessibility considerations
Takeaways
Impacts
The app makes users feel like booking tickets by just few step process, additionally we added the snack ordering feature this will really helpful for a family audience, who are all book their snacks along with ticket and reduce the time on queue during the movie interval time
2. What I learned:
While designing the Flimo app, I learned that the first ideas for the app are only the beginning of the process. Usability studies and peer feedback influenced each iteration of the app’s designs.
Let's Connect
Feel free to reach out for collaborations or just a friendly hello 
arunbalu2108@gmail.com
Feel free to reach out for collaborations or just a friendly hello
arunbalu2108@gmail.com
Feel free to reach out for collaborations or just a friendly hello
arunbalu2108@gmail.com
